Our Automotive Focus

Customer Service League specializes in evaluating customer service quality across automotive brands. Our mission is to help car buyers make informed decisions based on ownership experience and to provide manufacturers with insights on how they compare to competitors on service quality metrics.

Automotive Ranking Methodology

Our primary data source is the Automotive Customer Experience Study, which surveys over 30,000 vehicle owners annually. The study evaluates multiple aspects of the ownership experience including:

• Dealership service quality and responsiveness
• Repair effectiveness and turnaround time
• Service advisor knowledge and helpfulness
• Warranty claim handling
• Overall satisfaction with service department interactions

All automotive brands are scored on a normalized 0-100 scale, making it easy to compare service performance across manufacturers. Each score represents a composite of the factors above, weighted based on their importance to overall customer satisfaction.

Data Collection & Updates

Our automotive customer service rankings are updated annually following the release of the new Automotive Customer Experience Study results. The current rankings reflect the most recent available data as of April 2025.

Each manufacturer's score is based on responses from a minimum of 250 vehicle owners to ensure statistical validity. Luxury and mass-market brands are evaluated using the same methodology to allow for direct comparison.